FeFF was way ahead of its time. Since 2001, FeFF has been advocating for gender equity, inclusion, and diversity in the industry. Founder / Artistic and Executive Director Leslie - Ann Coles conceived the Female Eye Film Festival in 2001 having observed that women directors were a minority among directors at the international film festivals she attended with her award winning debut film, "In The Refrigerator."

In addition to producing the annual FeFF, Coles has served as an Official Juror, and guest curator for KIN International Women's Film Festival (Yerevan, Armenia); Porto Femme (Porto Portugal); The Flying Broom (Ankara, Turkey); Beirut International Women's Film Festival (Lebanon, Beirut); Los Angeles Women's International Film Festival (Los Angeles, CA) and FemCine (Chile).

FeFF continued to expand its outreach, and in 2015 curated a documentary program for Doctober, a month long festival (Bellingham, Washington), and curated a Canadian Shorts Program for the Los Angeles Int. Women's Film Festival. In recognition of Women's History Month the FeFF created a program for The Waterloo Art Gallery, and facilitated a screening in Sudbury Ontario for Pride.

In 2023, Coles was invited to adjudicate sponsorship and the award proposals for the Eurimage Fund as an International Expert involving organizations dedicated to gender equity from the European Union.

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