The concert film made during pop superstar Taylor Swift’s “Eras” tour will play in theatres nationwide beginning October 13th. Swift’s Eras tour has been the musical event of the decade and is the first tour in history to gross more than $1 billion.
Universal had been planning to bring EXORCIST: THE BELIEVER to theatres on that same pre-Halloween weekend, but within a few hours of the announcement of TAYLOR SWIFT: THE ERAS TOUR opening on that same day EXORCIST was moved forward by one week to October 6th. Some are holding on to the clever name “Exorswift” to describe the weekend, a tribute to the “Barbenheimer” moniker given the phenomenon of BARBIE and OPPENHEIMER opening together on July 21st.
TAYLOR SWIFT: ERAS is sure to dominate the box office when it hits, and advanced tickets have already sold out in many locations on its opening weekend…six weeks from now! AMC’s Adam Aron reported that despite preparations to “handle traffic at more than 5 times the current record for the most ever tickets sold in an hour,” online ticket buyers struggled through extended wait times while seats were still available.
In addition to AMC, top circuits including Regal, Cinemark, Marcus, B&B, Harkins, Malco, LOOK Cinemas, and others will play the movie for evening shows on Friday-Saturday-Sunday in its opening weekend, and on Saturday in the three weekends that follow. Based on this unprecedented demand, some are speculating that it could open with a gross of $100 million, a welcome present as exhibitors have begun to worry about the impact of the ongoing writers’ and actors’ strikes.
AMC is handling booking at its own theatres with Variance Films serving as a sub-distributor for placement at other exhibitors. Contact email@example.com.