New York, NY
Founded in 2008, Variance is an originator of DIWO (Doing It With Others) theatrical distribution. We bring our experience to your table, creating a bespoke release plan that ensures a top-class theatrical release regardless of size, budget, or window where you are in the driver’s seat.
The landscape is changing rapidly, but Variance stays ahead of the curve. We execute traditional platform releases, one-night national event screenings, tours, qualifying runs, and day/date releases. Check out our recent work to see some of our innovative release strategies.
Variance handles all elements of theatrical distribution, including theatrical sales (bookings), festival strategy, exhibitor relations/materials distribution, and collections. With decade-plus relationships with all major chains and independents, we can handle any size release, be it 5 or 500+ screens or an entirely virtual release.
Variance specializes in theatrical marketing, including trailer/key art creative direction, outreach, publicity strategy and management, talent relations, advertising, social and digital marketing, awards strategy, and events/street work. We can handle it all from start to finish, we can work as members of your team, we can consult when you need us, or we can stay out of it entirely – that’s up to you.
Variance works directly with distributors as an “in-house” theatrical distribution team, with past and current clients including RLJ Entertainment, National Geographic, Well Go USA, Screen Media, Shudder, Universal Pictures Home Entertainment Content Group, and Starz.
Variance collaborates directly with filmmakers who want to remove the middleman and take charge of their own distribution from start to finish. While previous clients include legends such as Spike Lee, Dave Grohl, and John Sayles, we’ve also proudly released debut films from groundbreakers like Terence Nance, Eliza Hittman, and Damien Chazelle.
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December 5, 2024 | Moderate
A candid documentary that delves into the life of BTS' leader RM as he navigates global stardom while working on his second solo album, offering an intimate glimpse into his creative journey across multiple cities.
March 22, 2024 | Limited
An ex-homicide detective with memory loss is forced to solve a brutal murder, only to uncover chilling secrets from his forgotten past.
November 17, 2023
September 8, 2023 | Limited (3 Locations)
Charlie escapes the Armenian genocide as a boy by fleeing to the United States, but he returns as an adult and is arrested. He watches an Armenian couple from his prison cell, finally learning about his homeland.
June 8, 2023 | Limited
The plan to make a trip back home as short as possible begins to unravel as Eric finds himself balancing the challenging relationship with his two sisters and his addiction to a local poker game.
April 28, 2023 | Limited (65 Locations)
Stranded on a crumbling rig in Baja, a family faces off against a vengeful megalodon shark.
April 28, 2023 | Limited
An epic journey of friendship and self-discovery set in the breathtaking Italian Alps, The Eight Mountains follows over four decades the profound, complex relationship between Pietro and Bruno.
April 14, 2023 | Limited (62 Locations)
A woman is unexpectedly forced to choose between the husband she has long thought dead and the fiance who has finally brought her back to life.
March 31, 2023 | Wide (51 Locations)
A biopic of 1970s record producer Neil Bogart, co-founder of Casablanca Records.
March 3, 2023 | Limited
A fictitious story about two legendary revolutionaries and their journey away from home before they started fighting for their country in the 1920s.