After a long build-up, the new MoviePass has officially relaunched service nationwide, just in time for the summer movie season. Consumers can choose from four different subscription plans, ranging from a “Basic” tier which costs $10/month to see between 1-3 movies all the way up to a “Pro” tier which costs $40/month for as many as 30 movies. MoviePass encourages customers to select their “Standard” plan, which costs $20/month for 3-7 screenings.
The new MoviePass uses a points system, in which tickets for premium screenings – a major new release in its opening weekend – cost more points than screenings for lower-demand titles or movies when they are further into their theatrical run. Unused credits at the end of a month will automatically roll over into the next month, allowing users to save up several months’ worth of credits.
MoviePass is trying to settle on a sustainable business model to offer a general movie subscription service redeemable at most movie theatres nationwide. Their new rates compare favorably to the in-house subscription services now offered by most large exhibitors including AMC, Regal, and Alamo Drafthouse.
However, it may take a while for consumers and exhibitors to regain confidence in the new MoviePass, after the spectacular demise of the original company in 2019 when their too-good-to-be-true $10/month “Unlimited” plan ran aground after they had signed up millions of subscribers.