New York Times opinion columnist Kara Swisher went public last month with her doomsday predictions for exhibition, describing cinemas as a “dying industry” in her an audio story entitled “Sorry, We Aren’t Going Back to the Movies”, claiming that the youth are much more interested in watching films on streaming platforms than in theaters, and that the exhibition model is too expensive and not-well suited for these times. While many see Swisher’s analysis as being incomplete and incorrect, to her credit she did agree to have here her points challenged by one of the leaders in exhibition. She invited Tim League, the CEO of Alamo Drafthouse, to debate her on her podcast Sway. League was direct, saying he “felt bad for her” if she has concluded that the streaming experience has more value than a visit to the cinema. The discussion is fascinating, listening to League reminding us of the pleasure of a cinematic experience and Swisher describing the future of media consumption.