Paul Thomas Anderson’s ONE BATTLE AFTER ANOTHER is an original drama with a run time of almost three hours and a production budget of estimated at $130 million. The economics for a film such as this to be profitable are challenging, and many were shocked by Warner Bros.’ willingness to finance it. But the studio has been successful with their other original titles this year, especially SINNERS, F1: THE MOVIE and WEAPONS.
This New York Times article profiles WB’s marketing strategy for the release of ONE BATTLE AFTER ANOTHER, using social media and other non-traditional online platforms and counting on the quality of the film to boost sales through word-of-mouth referrals. A similar strategy paid off with SINNERS and WEAPONS which both carried on with strong sales well after their initial release. Warner Bros. is hopinh that something similar plays out for ONE BATTLE AFTER ANOTHER, as it will need a produce a long stretch of sales to make a profit from box office receipts.
