QUBE WIRE AND THE REVOLUTION IN FILM DISTRIBUTION
The cinema industry is moving faster than ever, and film delivery has to keep pace. Hard drives, couriers, and satellites no longer match the speed, scale, or efficiency of market demands.
Qube changed that in 2017 with the introduction of Qube Wire. Designed as a cloud-based digital cinema distribution platform, Qube Wire eliminated the need for physical shipments and fragmented workflows. It allowed films to be uploaded directly from post production and delivered securely to any screen, anywhere. In a landscape where simplicity, speed, and security matter more than ever, Qube Wire has emerged as a transformative solution.
To ensure smooth last-mile delivery even in remote or under-resourced locations, Qube deployed the WireTAP, a compact server that
receives movies over broadband or 4G/5G networks. Once connected, theaters don’t need to wait for a courier or coordinate drive returns.
Qube’s WireTAP has since been deployed in over 5,500 cinemas around the world. In 2024, Qube significantly expanded its presence in the U.S. with the acquisition of MetaMedia, another cloud-based cinema delivery network. This move gave Qube Wire immediate access to a wide spread network of theaters and solidified its position in the North American market.
Qube has committed to a full U.S. market deployment. The mission is simple: to ensure every theater, regardless of size or location, can move to a modern, cloud-based delivery model without financial or technical barriers.
What makes it especially compelling for the U.S. market is its clear, cost-free value proposition for exhibitors. There are no installation
charges, no per-delivery or landing fees, and no costs related to hard drive returns. Even the internet infrastructure needed to run the
service is fully covered by Qube. For theaters, this means the end of logistical headaches and operational expenses associated with content delivery. For distributors, it means broader reach, faster turnaround, and complete peace of mind.
Qube Wire has already earned the trust of major studios, independent filmmakers, and global film festivals. From blockbuster tentpoles to regional indie titles, the platform is built to support all kinds of content with speed, precision, and flexibility. Its centralized cloud system manages everything from content upload to key delivery, with robust controls over rights and territories, making it a powerful partner for
anyone in the business of bringing films to screens.
As cinema moves into a new erashaped by streaming, hybrid releases, and globalized content, Qube and Qube Wire are well positioned to play a defining role in the future.
