Netflix stock popped Friday morning after the company announced a 10:1 stock split on Thursday. Shareholders of record as of November 10 will receive nine additional shares for each share they hold at that time. The move is intended to make the company’s shares more affordable to retail investors.
The company has enjoyed a steady and impressive run-up in its share price over the past three years. In November 2022, NFLX traded at $296/share, in November 2023 at $414/share, in November 2024 at $753/share, and the closing price on Thursday before the stock split announcement was $1094/share. NFLX has become one of only ten companies in the S&P 500 stock market index with its shares trading at a price over $1,000/share.
It also reversed a downward trend in the company’s share price since the October 21st release of Netflix’s Q3 earnings report, with earnings coming in lower than expectations based on an unexpected tax dispute with the government of Brazil.
Before that report, NFLX shares had been trading at $1242, and the drop to under $1100/share represented the stock’s largest decline since early 2022. Therefore, the stock split announcement was savvy in its timing. Netflix’s financial standing remains the envy of the entertainment industry, with over twice the market capitalization of Disney.














