Despite numerous forecasts about the struggles of movie theatres to maintain their vitality in the media landscape, it’s important to look at the instances of certain movie theatres that are thriving, and trends that seem to point to younger moviegoers preferring to venture out to the theatre. The online publisher Vox highlighted the increase in moviegoing among Gen X and Gen Alpha consumers, citing data from a report published in December by Cinema United entitled The Strength of Theatrical Exhibition. The Vox article delves deeper into the underlying reasons for this growth, suggesting that content on social media platforms such as TikTok and Letterboxd is creating a cool-factor around moviegoing for younger audiences.
