The streaming market certainly requires deep pockets and patience. Last week, NBCUniversal’s CEO Jeff Shell announced that its streaming service Peacock had reached 42M signups, an increase of 9M since January when it last reported its subscriber numbers. He highlighted that they had reached this level after only one year in operation, whereas Hulu has only three times that number of subscribers after being in the market for 13 years. Revenues for Peacock came in at $100M last year, with a reported net loss of $700M for the year. Parent company Comcast expects to lose approximately $2B on Peacock during 2020 and 2021 combined, while it builds the brand with consumers. The company has said that the recent addition of exclusive streaming rights to the WWE Network and The Office has been a magnet for new subscribers. Going forward, further investment in live sports is expected to be a key differentiator for Peacock.