Warner Bros. Discovery announced that it has pressed pause on plans to introduce HBO Max into additional European markets, halting upcoming rollouts in Greece, Iceland, the Baltics, and Turkey. During the company’s recent earnings call, CEO David Zaslav stated, “We will not launch any new markets for the time being. We will not sort of chase aggressively behind subscriber growth as long as we are working on this priority one, which is getting [Warner Bros and Discovery] products together.”
HBO Max is currently available in 61 countries across the Americas and Europe. The combined Discovery+ and HBO Max and linear HBO services are estimated to have more than 100M subscribers worldwide, making it the fourth-largest global streaming service after Netflix, Amazon Prime, and Disney+.
See also: Who Is Winning the Streaming Wars? Subscribers by the Numbers (IndieWire)