AMC’s CEO Adam Aron is in a bind. As captain of the dreadnought of the exhibition, his perilous mission is to navigate the ship through the troubled waters of COVID-19 and make it out the other side, whenever that may come. Last March, the pandemic forced AMC to turn off the lights on its 10,000+ movie theatre screens in 15 countries. Since then, they have struggled to re-open profitably in the face of a rise and fall in infection rates, inconsistent regulations from local health authorities, and the shifting studio release calendar. This profile by the New York Times’s entertainment reporter Brooks Barnes describes Aron’s background as a specialist in corporate makeovers, and his current plight at AMC. While the challenges are obvious and numerous – over $5B in debt, the rise of streaming, and an uncertain timeline for a return in cinema-going – the tenacity of Aron the team at AMC is equally impressive. When asked during an investor call last November about the company’s plans for making it through the pandemic, he reprised a famous wartime speech by Winston Churchill saying, “We shall fight on the beaches. We shall fight on the landing grounds. We shall fight on the fields and in the streets.”