In a recent survey of U.K. consumers commission by local film distributors, 59% of the consumers who were polled cited going to the movies as the out of home entertainment activity they most missed during the pandemic. 40% of respondents indicated that they plan to go back to a theatre “within weeks” from their re-opening after the current lockdowns, with another 36% planning to return “within a couple of months.” Furthermore, 93% of moviegoers who did return to cinemas during the period when theatres had reopened last year in the late summer and early fall reported the experience as having been “overwhelmingly positive”, while 99% said that they were “satisfied with the health measures” theatres had taken. This would seem to indicate that the key to a successful reboot of moviegoing will be to get customers back for their first post-pandemic trip to the movies. Once they have experienced moviegoing again, most consumers will enjoy it and want to come back again. Current plans are for drive-in cinemas in the U.K. to reopen as soon as April 12th, followed by indoor cinemas beginning on May 17th.