David Sims, a staff writer for The Atlantic, makes the case for U.S. theatres to require their customers to show proof of vaccination in order to attend screenings. Many exhibitors are unsure about the best way to reassure customers in the face of a resurgence of COVID-19 infections due to the Delta variant. Sims argues that the best way to make the public feel comfortable at the theatre is to enforce a vaccine mandate. Of course, the trade-off is that the unvaccinated would be excluded from moviegoing, which could depress ticket sales and revenue. However, Sims points out that COVID is unlikely to vanish anytime soon, and a premium should be placed on addressing the concerns of a majority of the theatre’s customers.