The Wall Street Journal provides this profile of WarnerMedia’s President Jason Kilar, who has spearheaded a re-make of Warner Bros. after only one year on the job. While the 50-year-old executive explains, “I absolutely respect the history of Hollywood and media”, he is not constrained by its traditional business practices. On the contrary, Kilar is eager to push WarnerMedia and its entertainment divisions into his vision of the future, placing a priority on opportunities in streaming. The Harvard Business School graduate had decade-long runs as a senior executive at Amazon and as the first CEO of Hulu. Kilar committed to elevating HBO Max into the top tier of streaming services, with one key element of that plan being a “consumer-focused initiative” for distributing films that it announced last December. In what became known as Project Popcorn, every movie in the Warner Bros. 2021 slate of films would be released on the same day both to theatres and on HBO Max, eliminating the time-worn tradition of studios giving exhibitors an exclusive introductory window to play new releases. More recently, the studio announced that beginning again in 2022, it will return to providing an exclusive theatrical window for its largest blockbusters, expecting that theatre-going will by then have fully recovered from its pandemic blues. In a best-case scenario, the company will preserve the reputation of Warner Bros. as a leading Hollywood film studio while it reaches new audiences through its expansion online. In fact, this is the same goal for every major Hollywood studio.