COVID-19 has created a seismic shift in the entertainment industry, forcing most consumers to stay at home and look online for their diversion. However, some outdoor experiences have flourished, including the once-popular pastime of going to a drive-in movie. Over the year, hundreds of “pop-up” drive-ins were created across the country to provide safe and enjoyable entertainment options. This article from USA Today describes the 2020 story of Tulsa’s Admiral Twin Drive-In. Owner Blake Smith had to manage the increase in demand with a decrease in the product – a regular schedule of summer films that Hollywood would have been pumping out. Like most drive-ins, he updated his operations to minimize person-to-person contact and leaned in on classic film titles such as The Goonies and The Outsiders. He also used the grounds to host drive-in concerts and church services. In the end, the special events and classic movies turned out to be more profitable than showing first-run titles.