MARTIN GROVE's Hollywood Report
Posted on Oct 17, 2021 @ 2:53 PM PT

Older Audiences Are Plenty Comfortable at the Movies

Media analysts are missing the boat when it comes to asking older adults how “comfortable” they are returning to cinemas.

As research questions go, it’s loaded. Asking if they’re “comfortable” with moviegoing encompasses more than being fearful of catching COVID at a cinema. Older adults can be “uncomfortable” for other reasons — like people talking on cellphones during films and the risks one takes today by asking the wrong person to stop doing the wrong thing. So there’s more to being “comfortable” than pandemic fears.

Another factor likely to have kept older audiences from rushing back to cinemas like younger HALLOWEEN KILLS (pictured) fans are is the string of pictures targeted to adults that just didn’t deliver the goods. Consider Rotten Tomatoes’ critics scores for recent adult titles like: REMINISCENCE (37%), CRY MACHO (59%) & THE MANY SAINTS OF NEWARK (74%).

On the other hand, +45 moviegoers didn’t worry about going to see NO TIME TO DIE, which was a healthy 84% on RT. The Delta Variant didn’t keep them from doing what they wanted to do. It also helped that DIE didn’t stream day & date, so they couldn’t watch it on their couches.

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Terms of use agreement

Last revised on December 30, 2020

Thank you for visiting screendollars.com, a destination for information about movies and the film industry. SCREENDOLLARS, LLC. (“SCREENDOLLARS”, “we”, “us” and “our”) operates websites (each a “Site”) and services made available through the Sites (collectively, the Site and such services, are referred to as the “Services”). Certain features of the Services may be subject to additional guidelines, terms, or rules, which will be posted in the Services in connection with such features. All such additional terms, guidelines, and rules are incorporated by reference into this Agreement.

This Terms of Use Agreement (“Agreement”) sets forth the legally binding terms for your use of the Services whether you are simply a “Visitor” (which means you are just browsing the Services), or an “Authorized User”, which means you have registered to use them. Collectively, Visitors and Authorized Users are referred to as “Users” or individually as a “User” or “you”. By accessing or using the Services, clicking on the “I accept” button you are accepting this Agreement (on behalf of yourself or the entity that you represent) and you represent and warrant that you have the right, authority, and capacity to enter into this Agreement (on behalf of yourself or the entity that you represent). You may not access or use the Services or accept the Agreement if you are not at least 18 years old. If you do not agree with all of the provisions of this Agreement, do not access and/or use the Services.

These terms require the use of arbitration to resolve disputes and limit the remedies available to you in the event of a dispute as set forth in section 8.

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08 – General

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