October is now 2021’s top grossing month, but if all goes well November will snap up that boxoffice crown.
Going into this weekend, per Comscore, October’s ticket sales were just $11.5M behind July’s $583.8M. Here’s a quick look at some of the films that will be driving November:
11/5 – Disney/Marvel’s PG-13 ETERNALS is sparking media buzz that it could open to around $100M. It’s average definite interest tracking is 22 points over norm. Top age group: 17-20 (30 points over norm).
11/12 – Sony/BRON’s PG-13 GHOSTBUSTERS: AFTERLIFE has average definite interest tracking scores 7 points over norm. Best demo: +25M (10 points over norm). Top age group: 35-44 (12 points over norm).
11/24 – Disney’s PG animated ENCANTO (pictured) should score big with families for Thanksgiving. It’s average definite interest tracking four weeks out is 5 points over norm. Top demo: -25F (13 points over norm). Top age group: 21-24 (13 points over norm).
11/24 – Sony/Screen Gems R rated RESIDENT EVIL: WELCOME TO RACOON CITY is strong counter-programming for Thanksgiving. Average definite interest tracking: 10 points over norm. Top demo: -25M (22 points over norm).