NBC’s bringing the Golden Globes back, but not necessarily back to life.
The network’s decision to telecast the 80th Globes next 1/10 is great news for the HFPA & its new management, but it also raises questions because NBC hasn’t said what happens after 2023. It’s also unclear if NBC’s paying the same $60M fee for the ’23 Globes that it reportedly did in the past.
What NBC doesn’t control is whether the 100+ publicity firms that originally knocked the HFPA for a loop with complaints about poor diversification, bad behavior by members & allegations of past financial improprieties will now play ball. Some reports say there are firms willing to cooperate because they can get bonus payments from clients they help win Globes.
We don’t know yet how many PR shops will return or how much star power they represent. The HFPA needs robust support from publicists & studios to get enough bold-face names to fill a red-hot carpet & to make the Beverly Hilton’s ballroom glitter. Without those familiar faces, it’s just the Golden Ghosts!
The show needs an A-List host willing to work for the HFPA and reportedly may be close to announcing one. The timetable for nominations is really tight. The deadline is 11/7 for motion picture & TV submissions. Noms will be announced on 12/12 — perfect timing for studios to market holiday films as Globes nominees.