On Friday, Cinemark announced that it has reached an agreement with all five major Hollywood studios on updated terms for the exclusive theatrical window for their new releases. According to Cinemark CEO Mark Zoradi, each agreement has its own unique terms, but the overall theme is that Cinemark will agree to a shorter period of exclusivity than the traditional 90-day release window. Even though the specifics of each studio agreement were not announced, some clues can be found in the agreement Cinemark signed last November with Universal Pictures, which specified a 17-day exclusive release window for all new releases, which would expand automatically to 30 days for films whose opening weekend Domestic box office amounted to more than $50M. In February, Paramount announced plans to release its films with a 45-day exclusive window for exhibitors. Warner Bros. is operating during 2021 with a simultaneous release of new titles to theatres and its in-house HBO Max streaming platform, but speculation is that beginning in 2022 it will modify its approach by re-introducing an exclusive release window, perhaps matching Paramount at 45-days. The industry is eager to learn the specific terms of the Cinemark-studio agreements since there is reason to believe that these will become standard terms for the industry. The five major Hollywood studios are Disney, Paramount, Sony, Universal and Warner Bros.