The buzz continues to grow around Taylor Swift’s ‘Eras’ concert movie, with current projections pointing to an opening weekend gross of $100M-$125M, easily the highest-grossing opening weekend ever for a concert film.
Swift has a gift for performance and promotion, with the movie edition of the record-breaking ‘Eras’ tour as her latest accomplishment. What’s more, she was able to pull off filming the concert in the midst of the actors’ strike, by negotiating a special agreement with the SAG-AFTRA union that met the union’s open demand from the studios for pay and residuals.
Swift’s deal with the union was a savvy move to win their approval and support their position with the studios. In so doing, she sidestepped the complications that some other celebs have stepped into, such as Drew Barrymore and Bill Maher who were labeled “scabs” by some after restarting production of their talk shows.